As Taters Entertainment Snacks marks its 30th anniversary, the brand stands as a testament to resilience, innovation, and a deep understanding of what Filipinos love. From its modest beginnings, Taters has evolved into a beloved household name, catering to a wide array of snacking preferences and lifestyle needs.

This milestone is more than just a celebration of longevity; it’s a reflection of Taters' continuous pursuit of excellence and its ability to adapt to the ever-changing demands of the market.
A Legacy of Flavor and Fun
When Taters first entered the market 30 years ago, the snacking landscape in the Philippines was vastly different. Popcorn and chips were the core offerings, enjoyed mainly by moviegoers and mall shoppers. However, as the years passed, the brand began to recognize the shifting tastes and lifestyles of its customers, prompting Taters to expand its menu and reach.
Today, Taters is much more than just a popcorn and chips brand. The product line-up has grown to include a wide range of offerings that cater to different cravings and occasions. Whether it’s a savory hotdog, a mouth-watering sandwich, crispy chicken, or savory fish, Taters ensures that every customer finds something to enjoy. This evolution from a niche cinema snack provider to a versatile and widely accessible food brand is the key to Taters success story.
Evolving with the Times: Taters in the Post-Pandemic Era
The COVID-19 pandemic brought unprecedented challenges to businesses worldwide, and Taters was no exception. However, instead of merely weathering the storm, Taters used this period as an opportunity to innovate and diversify its reach. The brand embraced various formats to meet the unique needs of its customers, wherever they may be.
  • Cinema-goers: Despite the challenges faced by the cinema industry during the pandemic, Taters remained a staple for movie lovers. With safety protocols in place, Taters continued to offer its classic snacks, ensuring that the magic of the movies was accompanied by the familiar crunch and flavor of their favorite treats.
  • Sports and leisure customers: As more people sought out entertainment in safe, controlled environments, Taters expanded its presence in game parks and sports centers. These venues became hotspots for those looking to combine physical activity with tasty snacks, and Taters was there to meet that demand.
  • Binge-watchers: With more people staying home and streaming content, Taters made its products available through community outlets and delivery services. Whether it’s a movie marathon or a TV show binge, Taters snacks became the perfect companion for at-home entertainment.
  • Amusement center patrons and mall shoppers: Taters continued to thrive in malls and amusement centers, adapting to new safety guidelines while still providing the fun, flavorful experience that customers expect.
  • Commuters: For those on the go, Taters offered quick, convenient, and satisfying options. Whether it’s a sandwich or a bag of chips, commuters could count on Taters to fuel their journeys.
  • Party-goers and celebrations: As events and gatherings began to make a comeback, Taters reasserted itself as a must-have at parties and celebrations. With a wide range of products, the brand ensured that hosts could cater to all their guests' tastes.
The Trentastic Game On
In celebration of its 30th year, Taters is proud to introduce the Trentastic Game On- Sport + Snack Tournament—a fitting tribute to the brand’s long-standing commitment to excellence. Drawing inspiration from the Olympics, Trentastic Game On is designed to highlight the best in competitive gaming, whether it’s baskeball, billiards, table tennis or more.
This tournament is more than just a competition; it’s about the spirit of perseverance, skill, and the relentless pursuit of being the best—values that Taters has upheld for three decades.
Trentastic Champs: Celebrating Individual Achievements
Alongside the Trentastic Game On - Sport + Snack Tournament, Taters is also spotlighting individual achievements with the Trentastic Champs promo. This exciting initiative allows participants to showcase their skills in specific games and be rewarded with delicious prizes.
  • The Bow Blitz Champ: In this archery-themed challenge, players who score 30 points inside the yellow ring in a single game will receive a FREE Minor Superpop. This promo is all about precision and rewarding those who hit their mark.
  • The Turkey Striker Champ: For bowling enthusiasts, this challenge offers a FREE Classic Chunky Hotdog to any player who strikes a Turkey (three consecutive strikes). It’s a tasty way to celebrate consistency and skill.
Both challenges emphasize the spirit of competition and excellence, key themes that have driven Taters' success over the past 30 years.
A Commitment to Excellence: The Trentastic Bundles
Central to Taters' enduring success is its unwavering commitment to quality and innovation. This commitment is exemplified in the introduction of the Trentastic Bundles—a series of specially curated snack packages designed to complement a variety of leisure activities. These bundles offer customers discounted sport and snack combinations, perfect for bowling nights, karaoke sessions, darts games, or simply enjoying a day at the game park.
Through these value-packed bundles, Taters not only enhances the overall experience for its customers but also reinforces its reputation as a brand that consistently delivers excellence in both product and service.
A Partnership Born from Fun and Flavor
While Taters’ 30th anniversary is a celebration of its own achievements, it also marks the beginning of an exciting collaboration with SM Gamepark. This partnership brings together two brands that share a common goal: to create memorable, fun-filled experiences for their customers. Through this collaboration, Taters and SM Gamepark will offer exclusive promotions, and a host of events that promise to make the Trentastic celebration truly unforgettable.
This partnership is exclusive to the following SM Gamepark Branches:
  • Taters SM Mall of Asia Gamepark
  • Taters SM Megamall Bowling
  • Taters SM North EDSA Bowling
  • Taters SM Fairview Bowling
  • Taters SM Southmall Gamepark
  • Taters SM Sta. Rosa Gamepark
  • Taters SM Cebu Bowling
  • Taters SM Seaside Bowling
  • Taters SM Lanang Bowling
  • Taters SM CDO Bowling
Looking Forward: The Future of Taters
As Taters celebrates this significant milestone, it’s clear that the brand’s journey is far from over. With a firm foundation built on innovation, quality, and a deep connection with its customers, Taters is poised to continue its growth and expansion in the years to come.
Whether you’re a long-time fan or a new customer, Taters invites you to join the celebration. Visit your nearest Taters outlet, try the new Trentastic Bundles, or participate in the Trentastic Champs challenges. As we look back on 30 years of flavor and fun, we also look forward to creating many more delicious memories with you.
Stay tuned! Follow our page for the latest updates on our anniversary promos and event schedules!
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