MANILA, Philippines - This August, Cetaphil invites you to embark on a journey to healthy skin at the National Healthy Skin Mission: Skin Academy. In partnership with Watsons and SM Beauty, the leading destination for skin care and beauty, Cetaphil is set to host this monthlong activation beginning on August 1, 2024, at SM Makati.

Did you know you can boost your skin’s 15 essential ceramides? These 15 ceramides will help maintain your skin’s moisture barrier, which is important because a healthy moisture barrier is essential for overall skin health and function. This protective layer acts as the skin's first line of defense against environmental stressors, pollutants, and harmful microorganisms while also helping to retain moisture within the skin.

This year's NHSM takes you behind the scenes of skin science, to learn more about ways you can improve your skin’s moisture barrier with the 15 essential ceramides, and to reveal how Cetaphil's advanced formulations cater to a diverse range of sensitive skin needs.

In an age of online skincare misinformation, Cetaphil aims to cut through the noise with the Skin Academy. Viral, trending skin-care tips are bound to be based on anecdotal evidence or misconceptions. Without proper vetting by professionals, such advice can lead to harmful practices that damage the skin's moisture barrier or exacerbate existing issues. These one-size-fits-all solutions often ignore the fact that skincare needs vary greatly among individuals based on specific concerns.

Additionally, following unverified advice might lead people to neglect essential skincare practices or abandon treatments prescribed by dermatologists. This can result in worsening skin conditions or delayed proper treatment.

That is why, for the Skin Academy, experts will be on hand to offer practical skin tips and share the latest in sensitive skin research on how to keep skin healthy with the full range of Cetaphil products (Cetaphil, Cetaphil Bright Healthy Radiance, Cetaphil Baby, Cetaphil Pro-AD and BENZAC) that can help you achieve up to 10x skin hydration after first use, demonstrating the brand's commitment to science-backed skincare solutions.

Discover firsthand why Cetaphil remains the trusted choice for dermatologists and sensitive skin care users alike and don't miss this opportunity to unlock the secrets of healthy, radiant skin. Your skin deserves the science-backed care that only Cetaphil can provide.

With your improved moisture barrier, you’ll notice that your skin looks more radiant and feels smoother.