Manila, Philippines; 22 July 2021 – As torchbearers of Pinoy
pop, SB19 has achieved
record-breaking success in every step of their journey. The award-winning
boyband has reaped accolades here and abroad, being the first Filipino act to
be nominated for a Billboard Music Award and reaching a No. 2 peak on Billboard
Social 50, a chart that utilizes real-time social media data to track the most
fan-engaged artists in the world. From being part of Spotify’s RADAR program in
2020 that supported the band’s borderless access to fans, to becoming the Most
Requested Artist of the Year for 2020 on MTV US Friday Livestream, the band has
solidified their global presence with their music.
Global recognition aside, SB19 continues to push
boundaries in terms of production and songwriting, challenging conventions with
their sophisticated modern sounds and anthemic lyrics. According to Sony
Music’s GM, Philippines & VP, Business Development, Asia, Roslyn Pineda,
SB19’s insistence to excel in their craft is once again displayed in full force
on their upcoming EP, Pagsibol. “This
time, they’re going all-out in expanding their range by sprinkling bits of
experiments with their brand of edgy pop.”
Mapping the band’s journey through Pagsibol
A Filipino word that literally translates to
germination, as to how seeds grow into plants, Pagsibol is a metaphorical reference to the band’s journey in the
music industry. “In that context, we want our EP to symbolize our beginnings,
origins, or simply our roots,” SB19 shares in a statement. “The term also
signifies our growth from the group’s formative years to where we are right
now.”
The 6-track EP contains the empowering song
“What?,” released early this year to critical and commercial acclaim; the
inspiring but powerful ballad “MAPA”; and a 2021 version of their early ballad
“Ikako.” SB19 is no stranger to defying structures and infusing global sounds
in a singular music package, and on their EP, Pagsibol, they have asserted creative control over their material
without sacrificing accessibility. This is evident
Pagsibol raises the stage to the next level with
“Bazinga,” the new single coinciding with the EP drop. Brimming with trap-pop
production and reggaeton-infused hip-hop rhythms, the song takes a swipe at the
band’s detractors online and offline, and reflects on the “bashing” culture
that every artist
In the same vein as the band’s more
radio-friendly tunes, “SLMT” showcases the group’s more effervescent side to
their music-making. The insanely catchy bop honors A’TIN, a community of
like-minded individuals and fans to whom SB19 is eternally grateful.
Taken as a whole, Pagsibol tackles a variety of themes that are integral to the pop
group’s narrative. As SB19 puts it, “They will get a glimpse of our paths and
what we went through. We consider this EP to be very meaningful as everything
is from us—the conceptualization, the creative process, the totality of the
product itself.”
SB19 and Spotify
SB19 Followers have more than doubled on
Spotify, the world-leading audio platform, within just a year (June 2020 - June
2021). On joining Spotify RADAR Philippines, an
emerging artist program that spotlights rising talent, SB19 says, “Being
on Spotify’s RADAR program since 2020 has been a lot of help for us. Spotify’s
commitment to local artists has unlocked many opportunities, from enabling us
to represent Pinoy music on the global stage to helping new audiences discover
our songs.”
To celebrate the launch of Pagsibol, Spotify unveils “SB19 A’TIN ‘To!”, a campaign that
showcases Pinoy pride and tells the story of SB19’s
latest EP through audio and visual art. SB19 and Spotify collaborated
with six Filipino visual artists to design roving jeepneys, each uniquely
inspired by the six tracks on “Pagsibol”. Fans can also look forward to
exclusive SB19 content on Spotify’s Tatak Pinoy playlist. Kossy Ng, Spotify’s
Head of Music for Asia says, “It’s been wonderful to be a part of SB19’s journey;
watching their growth from RADAR artists to today reaching listeners all over
the world. We are thrilled to get
behind the launch of Pagsibol through this campaign and allowing fans,
not only in the Philippines, but all over the world to experience their music.
Spotify continues to champion the vibrant Philippine music scene by connecting
more artists and fans.”
SB19’s EP, “Pagsibol” is out
now on Spotify via Sony Music. The internationally recognized
boyband will be performing the songs off their Extended Play for the first time
live on their upcoming online concert, Back In The Zone, happening on August 1,
2021 (Sunday), 19:30 PHT. VIP and VVIP tickets are sold out, but you can still
get general admission tickets here.
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