ASEAN Music Showcase Festival (AMS)
is slated to return on its second edition with an initiative to help regional
artists stay connected with their fanbase and introduce themselves to new
audiences despite the setbacks caused by the COVID-19 pandemic.
Southeast Asia’s first
collaborative intraregional music showcase festival will have its online
premiere on September 11-12, 2021 (Saturday and Sunday) via YouTube. Virtual
speed meetings aimed to provide one-on-one networking opportunities between
emerging regional musicians and global music industry professionals will be
held as a private event on the following day, September 13, 2021 (Monday).
With the live music and
entertainment industries being hit hard across the globe, AMS promises to offer
an alternative but viable platform that connects global music networks to
Southeast Asia, primarily the seven co-organizing countries: Indonesia,
Malaysia, Philippines, Singapore and Thailand; with Cambodia and Vietnam
further expanding this year’s programming with additional participating delegates
and more up-and-coming and established local artists to the regional lineup.
AMS co-founder and
Director of Educational, Governmental, and Overseas Partnership of
Bangkok-based music company Fungjai, Piyapong ‘Py’ Muenprasertdee, shares that
instead of waiting for the pandemic to end, the participating organizers of
each country aim to help regional artists be proactive and put their music in
front of potential talent buyers from all over the world. “Because of the
pandemic, many showcase festivals around the world are going online, which
means artists don't need to spend money on travel and accommodation to join—and
consequently, international music professionals and talent buyers need to hop
on this virtual online landscape as well—opening the door of opportunity to
more export-worthy artists.”
“We were conceived
during the peak of the COVID-19 pandemic in 2020, so we weren't able to
organize the showcase festival physically and were naturally forced to organize
it virtually,” Py explains. “However, we do hope to organize it physically and
rotate the host country each year after the pandemic is over.”
AMS is co-organized by Fungjai, NYLON Thailand, and Bangkok Music City from Thailand; The Rest Is Noise PH from the Philippines; Steady State Records from Singapore; SRM from Indonesia; City Roars Festival from Malaysia; Baramey Production from Cambodia; and Monsoon Music Festival and Swan Zoo from Vietnam.
This year’s edition is
co-presented by Malaysia’s Cultural Economy
Development Agency (CENDANA), the Thailand Convention and Exhibition Bureau (TCEB),
and US-based TuneCore, a leading digital music distribution,
publishing, and licensing company with over 150 premium partners across the
globe.
AMS is also supported
by Music Copyright (Thailand) Ltd. (MCT)
and festival partners Golden
Melody Awards & Festival and LUCfest
in Taiwan, as well as Global Toronto
in Canada and Live at Heart in Sweden.
For more information
about the second edition of ASEAN Music Showcase Festival, visit the official website.
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