Rico Blanco has finally
dropped the official music video for his new solo single in four years.
With various footage taken
here and abroad, the visuals for “This Too Shall Pass” take a closer look at
how the pandemic has brought the entire world to a standstill.
Given the unprecedented
uncertainty and challenges that COVID-19 poses, the video doubles as a tribute
to the unsung heroes and frontliners leading the fight against an invisible
enemy, showing us the true meaning of bayanihan
in times of crisis.
Intercut with scenes of the
“new normal” from around the globe, it also depicts the alt-rock icon
performing the song at the confines of his home: devoid of flashy production
designs and envelope-pushing concepts, but framed with an underlying message of
resilience and hope.
Positive
Reception
Two weeks earlier, “This Too
Shall Pass” was released on all digital and streaming platforms worldwide under
Sony Music.
The massive anthem has
received critical acclaim from various publications in the country. MYX
Philippines praised his work for giving listeners “a sense of reassurance,
something we all need given the current situation.” Bandwagon Asia called the
song an “ode to the light of the human spirit in dark times,” while GMA News
described it as “a perfect source of inspiration.”
An
Initiative for COVID-19 Response and Relief
To help fund the collective
COVID-19 response in the Philippines, Rico Blanco is waiving his artist
royalties for the music video of “This Too Shall Pass,” and Sony Music
Philippines will be donating 100% of the global proceeds to www.puhon.ph for
the first 6 months of release.
Puhon
means
“hopefully” in Visayan. The site contains inspiring stories and messages of
encouragement to people at the frontline of fighting the pandemic.
Using the tagline
#MakeHopeViral, to date, the site has raised P4.6M for personal protective
equipment (PPEs) & nutrition support for frontline healthcare workers,
COVID-19 testing kits, and relief goods for daily wage workers. Other SME
Philippines artists with messages of support & encouragement on the site
are SB19, Zelijah, Dionela, Nathan & Mercury, Alex Bruce, Ace Banzuelo
& syd hartha.
The
music video of Rico
Blanco’s “This
Too Shall Pass” is
now out on YouTube.
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