Itogon Coffee, one of our
country’s premium specialty coffee from Benguet province, debuts at the World
Travel Market London (WTM London), the leading global event for the travel
industry that will take place from November 4 to 6.
Tourism Promotions Board of
the Philippines (TPB) and Henry & Sons will brew, serve and share the
beautiful story behind this delicious coffee from Itogon, a mining town in
Benguet that is continuously transforming into a sustainable coffee-growing
community. This opens an opportunity for Henry & Sons’ to fulfill its
commitment to bring back the Philippines in the global coffee spotlight through
a sustainable coffee economy.
Through the Foundation for
Sustainable Coffee Excellence, the advocacy arm of Henry and Sons, different
programs are being conducted to help the farmers produce quality coffee beans. While
the country takes pride in brewing the Itogon coffee at the WTM London, the beautiful
journey of the coffee farmers from mining profession to growing, harvesting and
delivering delicious coffee for the world to taste will also be shared during
the event. The Institute for Coffee Excellence's Chief Educator Raoul de
Peralta will brew and man the coffee bar at the Philippine Pavilion.
WTM London is a global event
where industry professionals meet and conduct business deals. Through its
industry networks, unrivaled global reach, WTM London creates personal and
business opportunities, providing customers with quality contacts, content and
communities.
Get to taste Itogon coffee
and contribute in helping them shift their main livelihood from mining into
coffee farming and in empowering the farmers to process world-class specialty
coffees in their own backyards.
Visit thevault.ph for orders
and for more information.
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